Showcase of My Creative Work
Costume Design (Pratt Institute)
The Mother Nature-inspired corset top exemplifies the beauty of the natural world. Featuring colors and textures that reflect flora and fauna, this design captures the essence of the earth. This piece was a final project for a design course.
Trunk Show Management
The feminine Mimi Bouquets Trunk Show, where floral artistry meets the enchanting world of floral soaps. This trunk show was booked and managed by me to increase revenue and form partnerships that align with the company's brand image.
Boutique Anniversary Party
Managing a feminine boutique anniversary party requires meticulous planning and execution to ensure a memorable experience for attendees. Key elements include selecting vendors and servers. Incorporating engaging activities, such as live entertainment and a Photo Booth. These elements elevated the celebration while fostering community engagement.
Visual Merchandising & Product Placement
Visual merchandising is a crucial aspect of running a successful beauty boutique, as it directly influences customer experience and sales. By strategically arranging products, using eye-catching displays, and creating an inviting atmosphere, you can enhance your boutique's appeal. Incorporating color schemes, lighting, and signage that reflect your brand identity will attract customers and encourage them to explore.
Showcase of My Analytical Work
Visual Merchandising Planogram (Johnson & Wales University)
Creating a visual merchandising planogram is an essential skill that requires designers to balance aesthetics and functionality. The planogram features balance and fluidity to ensure optimal traffic flow within a retail space while avoiding a feeling of overcrowding. It also aims to showcase various displays and how they should be distributed throughout a store.
Social Media Marketing Collection Launch (Johnson & Wales University)
Assigned as a final project, this metaphorical launch includes all the effective tactics needed to run a successful campaign for a new product line. Through the use of a SWOT analysis, content calendar, visual aids, and budget forecasting, I crafted an individualized plan for product launches.